Dr. Sanjeev Kumar Garg

Basic Details

Name

Dr. Sanjeev Kumar Garg

Designation

Professor

Department

Management & Humanities

Contact

Phone (O)

01672-253333

Phone(R)

+919815803310

Mobile

+919815803310

e-mail

gargsanjeev232@yahoo.com

Educational Details

Educational Qualification

BE; MBA; PhD (Consumer Behavior)

Experience

Experience

24 Years of Teaching  UG and PG students

Professional Memebership

Professional Membership

Indian Society of Technical Education

Publications

Publications

1. “Growing Importance of Corporate social responsibility in the international conference on Corporate Social Responsibility “Realities and Opportunities” held on April 25.2009 in Shree Attam Bhallav Jain college, Ludhiana
2. “Manufacturing Sector – Challenges faced by Indian Manufacturing Industry” in Gumbad Business Review Vol-5 No.2 ,June-2010
3. “Manufacturing Sector: Its role in Economy & Challenges faced by Indian Manufacturing Industry” in the national conference on precision manufacturing (NCPM) on 26-27 March,2010 at SLIET, Longowal
4. “An Integral Approach towards Solid Waste Management” in the International Conference on URBANISM AND GREEN ARCHITECTURE” organized by NIT Hamirpur on Oct.30-31,2010
5. “Business and corporate social responsibility- A key to social transformation” presented in International conference ICBM-2011 held on January 24 to 27, 2011 in Bangkok, Thailand.
6. “Social Entrepreneurship- A Mantra for Poverty Eradication” in presented in International conference ICBM-2011 held on January 24 to 27, 2011 in Bangkok, Thailand.
7. “Country of Origin(COO) image- its impact on FMCG brand names” in the International Conference on Materialism and Consumerism –A bliss or bane held on 26th march,2011 in Punjab College of Technical Education ,Ludhiana.
8. “Effect of Country of Origin on Product Brand Names- A Study of Indian Market” In the National Research Conference Proceedings held In Feb.2012 in SKN Singhad School of Business Management Pune
9. “Rural retailing- The second Green Revolution “ In the National Research Conference Proceedings held In Feb.2012 in SKN Singhad School of Business Management Pune
10. “Country of origin(COO) image – Its impact on FMCG brand names” International Management Conference on Materialism and Consumerism (IMCMC 2011), held in Punjab College of Technical Education Ludhiana (PCTE) Ludhiana ,March 26,2011.
11. “Effect of Country of Origin on Product Brand Names- A Study Of Indian Market” International conference on Advances in Business Management and Information Technology (ICABMIT 2015) held in Singapore, on August 19, 2015

12. “RETAINING MOBILE TELECOM CONSUMERS – A POST JIO SCENARIO” INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) July 2020

13. “EXCEEDINGLY CAPTIVATING ADVERTISEMENT CONTENT: REFERENCE TO FMCG PRODUCT” PalArch’s Journal of Archaeology of Egypt / Egyptology Volume 17, Issue 06, 1st, Page No. 5536-5543, (Scopus Indexed) Dec. 2020

14. Research paper titled “A Study of Consumer Behavior on Selecting and Switching Telecom Services in Patiala City” has been published in UGC Approved journal “International Journal of 360 Degree Management Review”. (ISSN No. 2320-7132) Volume-7, Special Issue, May 2019 (UGC Approved Journal No: 63594 PP: 104-110)

15. Research paper “A Study of Customer Retention in Telecom Sector after the entry of Reliance Jio” presented in International Conference “Impact of Global Economic Crisis on The Future of Commerce & Business” organized by “Punjab Commerce & Management Association” at Mata Gujri College, Fatehgarh Sahib on dated 24th January 2020.

16. Research paper “Customer Policies followed by Telecom Companies- A Post Jio Scenario” presented in “International Conference on Intelligent Communication and Computational Research (ICICCR-2020)” organized by “ICCRLAB in celebration with Elsevier” at Punjab Institute of Technology, Rajpura (A constitute Institute of MRSPTU Bathinda) on dated 25th January 2020.

17. Research Paper titled “Retaining Mobile Telecom Consumers – A Post Jio Scenario, in International Journal of Management (Scopus Indexed) Volume 11, Issue 7, July 2020, pp. 778-785, http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=11&IType=7

18. Effect Of COVID-19 On Telecom Sector In India- A Review– Palarch’s Journal Of Archaeology Of Egypt/Egyptology 17(6). ISSN 1567-214x